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| Functional Responsibility for KOL Management |
Unfortunately, these functions are seldom bridged by processes, personnel or systems. When such work silos are created, you can be sure that thought-leaders will not receive full service from the pharmaceutical or medical device company. This can take many forms, from thought-leaders being given incomplete information to misinformation being presented to them. When this happens, a Medical Affairs group can often find itself at odds with the sales and marketing operations within the company.
So you have to think about what roles you want thought-leaders to play in your organization.
Read full article: https://www.linkedin.com/pulse/20140709214510-13995322-successfully-serving-thought-leaders-from-multiple-fronts?trk=mp-reader-card
